Marketing Wed, 20 Nov 2024 07:28:56 +0000 Wed, 20 Nov 2024 07:28:56 +0000 Dash Forum https://www.dash.org/forum/index.php?utm_source=rss&utm_medium=rss Wed, 17 Apr 2019 19:11:21 +0000 https://www.dash.org/forum/index.php?threads/pr-selection-proposal.44311/&utm_source=rss&utm_medium=rss 44311 invalid@example.com (HeyMichael) HeyMichael Public relations is one of the key parts of the marketing function within Dash Core Group (“DCG”). The purpose of this activity is to gain media attention for Dash, help shape the messaging around Dash, and enhance the public perception of the project. This post will help explain the background behind the PR process that is currently being carried out on behalf of the network to help us select a public relations agency.

Once live, links to all three proposals will be listed here:

Agency 1...

Read more]]> 1 Wed, 06 Mar 2019 20:20:14 +0000 https://www.dash.org/forum/index.php?threads/pr-firm-selection-tender-in-april.43449/&utm_source=rss&utm_medium=rss 43449 invalid@example.com (fernando) fernando In the last budget cycle, the network approved our the proposal to renew our contract with Wachsman PR for three more months. However, there was an intense discussion around it, and we acknowledge that we can improve the process around PR firm selection.

To do that, we are going to start a firm selection process, and the network will have the final word on it. We will prepare a simple RFP and contact with a wide selection of firms. We intend to narrow down that group to around three, that...

Read more]]> 3 Tue, 22 Jan 2019 16:41:55 +0000 https://www.dash.org/forum/index.php?threads/new-dash-org-website.43236/&utm_source=rss&utm_medium=rss 43236 invalid@example.com (fernando) fernando Status

The design work was completed long ago and we are pleased with the results, but we have had problems with the development of the site. Both parts were being done by two parts of the same agency.

We expected to receive the website from them in December and perform the migration process. They missed deadlines and we discovered that they were not doing the multilingual setup as we had requested. We asked them to hand over the work done so we could finish internally or hire...

Read more]]> 0 Sun, 06 Jan 2019 21:06:33 +0000 https://www.dash.org/forum/index.php?threads/dash-core-pr-status-report-q4-2018.42979/&utm_source=rss&utm_medium=rss 42979 invalid@example.com (HeyMichael) HeyMichael The purpose of this update and report is to share with the Dash community the progress Dash Core Group has achieved from PR efforts for Q4 of 2018, specifically our efforts involving Wachsman. The metrics in the document below outline all of the publications that wrote about Dash along with their respective monthly UVPM or Unique Viewers Per Month. As with all website traffic these are estimates and help give us a general idea of the number of potential views each article may have received...

Read more]]> 1 Thu, 01 Nov 2018 12:13:00 +0000 https://www.dash.org/forum/index.php?threads/advertising-proposals.40044/&utm_source=rss&utm_medium=rss 40044 invalid@example.com (fernando) fernando The purpose of this (very long) post is to update the community on the two proposals done earlier this year to start advertising Dash and the plans for the unused budget. I’ll expand on the execution of the first campaign in the future with more data, but I wanted to publish about the results and remaining funds because that is a timely discussion.

SUMMARY

-The campaign that was planned for Facebook was executed on Google because Facebook banned crypto advertising.

-The results are...

Read more]]> 4 Thu, 06 Sep 2018 14:55:10 +0000 https://www.dash.org/forum/index.php?threads/dash-core-pr-status-report.40461/&utm_source=rss&utm_medium=rss 40461 invalid@example.com (HeyMichael) HeyMichael This update’s purpose is to share with the community the progress of our PR efforts for 2018 with Wachsman. Below you will find a report that shares the general performance of Wachsman and DCG’s PR efforts. We are sharing the metric based success we have achieved in 2018 along with the links to the majority of media coverage we have earned so far this year. We are excited to share that August 2018 has been our best month for PR so far this year and Q3 is appearing to be our best Quarter ever...

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